Puremade Stories: Veronica Grimm of Glitter Cat Barista

Working with Torani as their agency of record for almost a decade, we began our journey together focused on how to distill their purpose into everything that they do.

In 2020, things started to come together in profound ways. With COVID-19 shifting how we lived our lives and what we cared about, it coincided perfectly with Torani’s aim to tell the world what they stood for: Flavor for All, Opportunity for All.

illustrated frames from the animated video about Veronica Grimm

As a part of a larger brand purpose campaign to ‘Make it Puremade’, Puremade Stories was born from the idea that personal stories are engaging when brought to life in creative ways.

With the rise in popularity of podcast audio, we pitched a video series where Torani could celebrate people’s flavors and the opportunities they were able to provide for their partners via audio recordings that were set to animation.

Anthem Award Winner

We were honored to know that it resonated with those looking to award purpose-driven work. Puremade Stories won a Bronze Anthem Award in 2023 for Diversity, Equity & Inclusion, Partnership or Collaboration, Community Engagement Categories.
We had wonderful collaboration partners in Veronica at Glitter Cat Barista, as well as Matt Vojacek of Made by Things and his talented illustration and animation team.

Credits

My role: Creative Direction

Story and voiceover: Veronica Grimm

Script: Clay Klusas

Art Direction: David Wong

Production: Kelly Fooy

Animation and illustration: Made by Things

Agency: Ready State

Spotlight on Opportunity

Puremade Stories: Veronica Grimm of Glitter Cat Barista