Working closely with OpenTable’s Brand Studio and global Marketing and PR stakeholders, we collaborated to create a design systems approach to all awards programs so that restaurants could easily display their accolades.
Auditing the programs collectively we were able to identify existing gaps and elevate the experience across touchpoints for both diners and restaurants.
OpenTable’s Diners’ Choice awards restaurants on the platform that are most beloved by diners, as told in their post-dining reviews.
OpenTable provided winners with a variety of digital assets to share on social or online, as well as a window cling to display at their place of business.
OpenTable’s Top 100 list of restaurants is a prestigious award given only to 100 restaurants each year per region. The award includes a trophy to be hung inside the restaurant as an accolade. The publication of the online list each year is highly anticipated and also provides restaurants with another source of diner awareness through SEO.
Credits
Role: Art Direction, Design, Production
Agency: Ready State
Brand Direction: Erich Grois
Photography (forks): Davide Luciano
Handlettered Type: Carmi Grau