SKETCHING IT OUT
We created a “Labs notebook” animation that explained the big idea driving the research. And we pulled all the pieces together to make a complicated story fun.
HPE NEXT NEXT
Hewlett Packard Labs sees a future beyond the next big thing. They call it the Next Next.
future thinking
The full series of 12 articles was published over about a span of 15 months. Our investigative journalists and art directors worked closely with subject matter experts at HP Labs to bring these complex thought leadership stories to life.
One of our most popular articles, The Ethics of AI, written by Ready State journalist Curt Hopkins, generated interest from The Atlantic, which featured Curt and other HP Labs experts in their video spot on the subject.
Credits
Role: Design Direction
Agency: Ready State
Laser Photography: Michael Blumenfeld
Writers: Curt Hopkins, Derek Slater
Editor: Ben Worthen
Creative Direction: Ian Clazie
Contributing Art Directors: Yalda Zakeri, Claire Hartinger, Christina Chern
Contributing Illustrators: Muti, Jing Zhang
Contributing Motion Designers: Stasia Luo