Profiling HP Labs' stories of innovation for the future
Growing up, I always loved the movie Real Genius, so when we got to work with Labs it was like a science dream fulfilled. In a series of ongoing articles written by agency investigative journalists embedded at HP Labs, we’ve highlighted their leading edge technology development with storytelling, photography, illustration, motion, and video.
LASERS ARE RAD
We collaborated closely with our journalists to create engaging content for complex concepts.
HPE NEXT NEXT
Hewlett Packard Labs can see a future beyond the next big thing. They call it the Next Next.
future thinking
The full series of 12 articles was published over about a span of 15 months. Our investigative journalists and art directors worked closely with subject matter experts at HP Labs to bring these complex thought leadership stories to life.
One of our most popular articles, The Ethics of AI, written by Ready State journalist Curt Hopkins, generated interest from The Atlantic, which featured Curt and other HP Labs experts in their video spot on the subject.
Credits
Role: Design Direction
Agency: Ready State
Laser Photography: Michael Blumenfeld
Writers: Curt Hopkins, Derek Slater
Editor: Ben Worthen
Creative Direction: Ian Clazie
Contributing Art Directors: Yalda Zakeri, Claire Hartinger, Christina Chern
Contributing Illustrators: Muti, Jing Zhang
Contributing Motion Designers: Stasia Luo